Value-Driven Advisory Sales

What is Value-Driven Advisory Sales (VDAS)

Value-Driven Advisory Sales® (VDAS) is a modern sales methodology built for today’s complex B2B environments. It combines strategic sales execution with behavioural excellence to help professionals become true advisors — not just vendors.

VDAS focuses on delivering measurable value to each stakeholder across the buying journey. It brings together persona-specific messaging, strategic questioning, stakeholder mapping, and insight-driven communication in one clear, actionable framework. Just as importantly, it addresses the human side of sales — building trust, navigating internal dynamics, and positioning yourself as a partner in change.

Whether managing long sales cycles, engaging multiple decision-makers, or driving innovation, VDAS equips you with the structure and mindset to lead with confidence.

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Harnessing the Power of AI to Elevate VDAS

Integrating Generative AI into the VDAS framework transforms how sales professionals research, craft, and deliver value messages. AI accelerates persona research, enabling sales teams to gain deeper insights into each stakeholder’s pain points and decision criteria. It refines messaging by generating precise, compelling value propositions tailored to each persona, making every interaction more persuasive and impactful. Moreover, AI serves as a strategic sparring partner, helping salespeople anticipate objections, frame insightful questions, and align messaging with the buyer’s evolving needs — all while maintaining the trusted advisor stance that VDAS is known for.

Our Flagship Program: AI-Powered Value-Driven Advisory Sales (VDAS)

In today’s complex B2B sales landscape, standing out requires more than product knowledge — it demands a strategic, value-driven approach. Our AI-Powered VDAS course combines the proven Value-Driven Advisory Sales® framework with cutting-edge Generative AI to equip sales professionals with the tools they need to drive impactful, persona-specific sales conversations.

Throughout this immersive program, participants will learn to leverage AI for deeper customer insights, create compelling value propositions tailored to each stakeholder, and refine their messaging to resonate at every stage of the buying journey. From mastering advanced AI prompts to crafting Challenger-style messaging, this course delivers actionable techniques for elevating sales performance and building lasting customer partnerships.

Who Should Attend:
Sales Managers, Account Executives, Sales Directors, and other professionals involved in long, complex B2B sales cycles who want to harness AI to enhance customer engagement and close more deals.

Program Highlights: