[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 20%|rgba(255,255,255,0) 20%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”20%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”20%” background_image=”http:\/\/ishtiaq.sandbox.etdevs.com\/corporate\/wp-content\/uploads\/sites\/37\/2021\/12\/corporate_10.jpeg” custom_padding=”0px||100px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#1D1D25″ custom_padding=”60px||60px||true|false” custom_padding_tablet=”40px||40px||true|false” custom_padding_phone=”20px||20px||true|false” custom_padding_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”-355px” box_shadow_vertical=”0px” box_shadow_color=”#1D1D25″ global_colors_info=”{}”][et_pb_heading title=”Enabling Solutions” _builder_version=”4.24.0″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#FFFFFF” title_font_size=”70px” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” divider_weight=”10px” _builder_version=”4.23.4″ _module_preset=”a9fcc5b1-74c5-43b4-b776-3e310da5f3e8″ z_index=”10″ max_width=”260px” height=”3px” custom_margin=”-32px||-4px||false|false” custom_margin_tablet=”-27px||||false|false” custom_margin_phone=”-18px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”22px||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.23.4″ _module_preset=”default” min_height=”65px” custom_margin=”||-4px|||” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.23.4″ _module_preset=”default” min_height=”100px” custom_margin=”|auto|-6px|auto||” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”All the Building Blocks of Successful Sales” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_font_size=”40px” min_height=”98px” custom_margin=”||12px|||” custom_padding=”38px|||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#b3b3b3″ divider_weight=”5px” _builder_version=”4.23.4″ _module_preset=”default” width=”52%” custom_margin=”||15px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”22d0da71-6393-430b-a0cd-b77dd565e85c” text_line_height=”1.8em” custom_margin=”-6px|||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
At ‘The Value People’, we understand that an integrated approach to sales \u2014 encompassing training, consulting, and coaching \u2014 is essential for an empowering sales enablement experience that drives results and boosts your sales. That’s why we offer a harmonized blend of services, tailored to suit your unique needs.<\/p>\n
Our expertise spans the entire sales journey, from crafting your strategy to executing it with precision. Our programs delve into a comprehensive array of topics: from deepening your understanding of both your customers and your own strengths, to expertly targeting customer buyer personas and engaging with them through various effective tactics, all the way to optimizing your sales organization.<\/p>\n
Each Enabling Journey we design is bespoke, crafted to align with your specific goals. We select from a diverse palette of topics and employ the most effective methods to ensure that your transformation journey is not just a vision, but a reality.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||40px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_text][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2024\/01\/hands-of-five-businessman-holding-wooden-blocks-pl-2023-11-27-05-21-44-utc-scaled.jpg” title_text=”Hands of five businessman holding wooden blocks placing them int” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”36px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2024\/01\/business-people-during-a-conference-at-the-office-2023-11-27-05-32-59-utc-scaled.jpg” title_text=”Business people during a conference at the office” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”So what can we do for you?” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_font_size=”40px” custom_margin=”||11px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#b3b3b3″ divider_weight=”5px” _builder_version=”4.23.4″ _module_preset=”default” width=”53%” custom_margin=”||7px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”22d0da71-6393-430b-a0cd-b77dd565e85c” text_line_height=”1.8em” custom_margin=”10px||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Whether you’re looking to sharpen skills in a specialized area with targeted training that drives tangible results, or you seek strategic consultation to elevate your sales performance, we’re here to craft solutions that resonate with your unique needs.<\/p>\n
Interested in launching an impactful enabling campaign? We’re with you every step of the way, from discerning the real requirements to orchestrating the campaign and ensuring its successful execution.<\/p>\n
Envisioning a comprehensive sales transformation? We’re your dedicated ally, ready to navigate the consulting landscape to define clear targets and strategies. Our suite of services encompasses engaging trainings, dynamic consulting sessions, and focused follow-up coaching to cement enduring success.<\/p>\n
At ‘The Value People’, we offer these solutions and more, always with an unwavering commitment to enhancing Customer Business Value.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Our Enabling Topics” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_font_size=”40px” custom_margin=”||11px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#b3b3b3″ divider_weight=”6px” _builder_version=”4.23.4″ _module_preset=”default” width=”53%” custom_margin=”||10px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We cover the Sales Engagement Journey end-to-end – from understanding the customer (and yourself) to targeting the relevant buyer personas with relevant messages, to actually engaging your customers. And of course, we also can help you with the more ‘organizational’ topics.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Our Flagship Sales Transformation Journey: The AI-powered Value-Driven Advisory Sales Program” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h3″ title_font=”|800|||||||” title_font_size=”26px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Throughout this immersive program, participants will learn to leverage AI for deeper customer insights, create compelling value propositions tailored to each stakeholder, and refine their messaging to resonate at every stage of the buying journey. From mastering advanced AI prompts to crafting Challenger-style messaging, this course delivers actionable techniques for elevating sales performance and building lasting customer partnerships.<\/p>\n
Who Should Attend:<\/strong> Program Highlights:<\/strong><\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2025\/05\/AI-Janus-Face.png” title_text=”AI Janus Face” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”1px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Understand” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h3″ title_font=”|800|||||||” title_font_size=”26px” min_height=”39px” custom_margin=”-3px|||||” custom_padding=”7px||5px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||48px|||” global_colors_info=”{}”]<\/p>\n Key to producing value, and successful sales, is a deep understanding of the customer, yourself, and the environment you both work in.\u00a0\u00a0<\/p>\n [\/et_pb_text][et_pb_accordion _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Business Analysis” open=”on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n To understand the customer, you need to understand yourself. The Business Analysis is a proven tool to help you with understanding your strengths, weaknesses, opportunities and threats.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Market and Competitive Environment” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n The first step to selling is to understand the target market – and the competition. A systematic analysis can help getting the necessary clarity of mind.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Buyer Personas” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n ‘The Customer’ does not really exist in B2B. You are not selling to a company after all, but to people – several different people, actually, with their own roles, drivers, motivators and problems.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Stakeholder Mapping” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Who has an impact on your sales process? Who influences? Who are gatekeepers? Who are decision makers?<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”The Customer Buying Journey” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n The buying process starts long before a customer will ever talk to you. Understanding the steps, indeed the journey, a customer will take before he buys anything is crucial to define your engagement strategy.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Personalities and Communication Styles: AEC DISC Assessment” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Not all people are equal. Each of us has their own unique communication style – and a clash of styles can quickly terminate any sales conversation. Understanding yourself, and your counterpart, is critical for successful sales.<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Target” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h3″ title_font=”|800|||||||” title_font_size=”26px” min_height=”39px” custom_margin=”-3px|||||” custom_padding=”7px||5px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Once you understand your customer personas, it is time to create a persona-specific value proposition and competitive differentiation.\u00a0<\/p>\n [\/et_pb_text][et_pb_accordion _builder_version=”4.23.1″ _module_preset=”default” min_height=”427.8px” custom_margin=”50px|||||” global_colors_info=”{}”][et_pb_accordion_item title=”What is Value” open=”on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Value lies in the eye of the beholder – but there are several ways to understand what can be of value, from the 7Ps of marketing to a range of value-classifications.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”The Value Audit” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n It is critical to really understand what properties of your offering provide value for which customer persona. And not in the form of an unstructured brainstorming, but in the form of a solid, quantitative analysis that immediately shows how valuable your offering will be to each buyer persona.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Competitive Positioning” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n By comparing the value of your offering with what the competition is offering you can find your sweet spot – and make sure your value proposition is supreme.<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Engage” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h3″ title_font=”|800|||||||” title_font_size=”26px” min_height=”39px” custom_margin=”-3px|||||” custom_padding=”7px||5px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The engagement part is, what most of us will think about when talking about Sales Enabling – the interaction with the customer, the pitching, discussions, negotiations.<\/p>\n [\/et_pb_text][et_pb_accordion _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Decision Making Basics” open=”on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Decision in B2B are taken rationally – or are they? While rational argumentation is important, emotions always play some role. Understanding them, and using them, is a key tool in any sales – even in B2B.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Beyond Challenger Sales: From Seller to Business Partner” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Challenger Sales brought the concept of the seller as an – occasionally critical – advisor. But ultimately the target is to become a long-term trusted business partner to your clients. And that takes a bit more…<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Solution Sales” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Going from product sales to solution sales is an ongoing trend for many years now. But a critical part of solution sales is is to not only understand the solutions – you first need to understand your customer’s problems!<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Consultative Sales” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Becoming a trusted advisor is often seen as the holy grail of sales. But how do you achieve this? You need to leverage a deep understanding of the customer’s business – but you should not forget that ultimately you still want to sell something.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Value Sales” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Value is at the heart of every purchase. Understanding, and communicating this value should be at the very heart of every sales approach – but far too often is drowned out with organizational details.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Selling with Insights” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Insights, even more commercial insights can be the key to a customers attention and decide if they will listen to you or not. Finding, and communicating useful insights with your customers might be a game changer.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Life Role-Play” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Nothing can replace a ‘life’ experience. In the role play with experienced business actors, new methodologies and techniques can be trained in a safe environment – with detailed feedback.\u00a0<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Sales Coaching” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Ongoing coaching is proven to be one of the most successful tools in improving sales. Even more so, if combined with a strategic approach and previous training.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Objections and ‘Closing'” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Do you hate customer objections? You shouldn’t – customers who object are the ones that truly engage with you, and might be your best advocates. Proper objection handling thus might be the first step in closing the deal – amongst others.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”How to ask questions” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n There are several concepts around to help you find out from customers what their situation and problems are – be it SPIN, or any other framework. In the end, what is important is that you get your customer to talk – rather than you talking.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Storytelling” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Stories access a deep level of our consciousness. As such, their role in communicating with customer should not be underestimated – they might be the key to get attention, and drive a message home.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Building the Master Sales Story” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n What is your story? Why should your customer listen to you? Why should they buy anything? Why should they buy it from you? A clear sales story or playbook can help answering these questions for your sales force.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”The Sales Choreography and the role of Tension in Sales” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n A sales conversation should follow its own choreography, geared to create customer interest, make them see the ‘cost of doing nothing’ and see the need for action. Business tension is playing a critical role in this choreography.<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Organize” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h3″ title_font=”|800|||||||” title_text_align=”center” title_font_size=”26px” custom_padding=”6px|||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n All this should not overlook the more ‘technical’ part of sales – the organization, the tools and processes.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Bid Management and RfQs” open=”on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n How to prepare for an RfQ? How to write an optimized proposal? How to make sure your commercial position is competitive?<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Building Sales Organizations” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Account based sales, or mass-marketing? Outside sales-reps, or inbound sales? And do I need a presales team?<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Agile Methods in Sales” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n More than ever, sales (and marketing) need to quickly adapt to changing environments. Set it up and continue doing the same thing does not work any more. Try something, test it, improve it – or discard it. Agile methodologies initially designed for development or project management environments have their own advantages in the sales arena.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Channel Management” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Who are your channels? Do you know which market segments they actually address effectively? Do they have the contacts they should have? And how do you enable them?<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Account Management and ADPs” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Account Management is very different from e.g. a hunter making sales calls. What does it take? And how to you lay out an Account Development Plan that helps you make your business?<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Engagement Plans” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n The customer buying journey looks at how customers make their decision – and when and how they will have touch points with you. Your engagement plan will leverage this understanding, and plan the engagement from you side – to maximize your impact.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Sales and Go-to-Market Plans” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Back to the basics: How do you plan to do you sales – or your go-to-market? What are the steps? Which tools can help, and which information should they contain? Ultimately, this is basically your stategic template…<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Bridging the Sales and Marketing Gap” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n In many large companies, sales and marketing hardly talk to each other. Which is a pity, given that this is a serious waste of resources – and revenue. Getting both silos connected is a worthwhile exercise!<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Generative AI in Sales” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n Generative AI is creating a lot of attention in a lot of areas – and Sales definitely should be one of them. 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Sales Managers, Account Executives, Sales Directors, and other professionals involved in long, complex B2B sales cycles who want to harness AI to enhance customer engagement and close more deals.<\/p>\n\n
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