[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.24.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 30%|rgba(255,255,255,0) 30%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”30%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”30%” background_image=”http:\/\/ishtiaq.sandbox.etdevs.com\/corporate\/wp-content\/uploads\/sites\/37\/2021\/12\/Rectangle_31.jpeg” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” background_color=”#4C594C” custom_padding=”60px|60px|60px||true|false” custom_padding_tablet=”40px|40px|40px||true|false” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”-355px” box_shadow_vertical=”0px” box_shadow_color=”#4C594C” global_colors_info=”{}”][et_pb_heading title=”Value-Driven Advisory Sales” _builder_version=”4.24.0″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#FFFFFF” title_font_size=”70px” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” divider_weight=”9px” _builder_version=”4.24.0″ _module_preset=”default” width=”50%” custom_padding=”30px|||||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”What is Value-Driven Advisory Sales (VDAS)” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_font_size=”40px” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#b3b3b3″ divider_weight=”5px” _builder_version=”4.24.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”22d0da71-6393-430b-a0cd-b77dd565e85c” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”|2px||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Value-Driven Advisory Sales\u00ae (VDAS) is a modern sales methodology built for today\u2019s complex B2B environments. It combines strategic sales execution with behavioural excellence to help professionals become true advisors \u2014 not just vendors.<\/p>\n
VDAS focuses on delivering measurable value to each stakeholder across the buying journey. It brings together persona-specific messaging, strategic questioning, stakeholder mapping, and insight-driven communication in one clear, actionable framework. Just as importantly, it addresses the human side of sales \u2014 building trust, navigating internal dynamics, and positioning yourself as a partner in change.<\/p>\n
Whether managing long sales cycles, engaging multiple decision-makers, or driving innovation, VDAS equips you with the structure and mindset to lead with confidence.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2025\/05\/Vales-07.png” title_text=”Vales-07″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”-3px||92px|||” custom_padding=”53px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2025\/05\/portrait-of-joyful-admin-tasked-with-ai-applicatio-2025-02-20-01-15-35-utc-scaled.jpg” title_text=”Portrait of joyful admin tasked with AI applications development” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”13px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Harnessing the Power of AI to Elevate VDAS” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_font_size=”40px” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#b3b3b3″ divider_weight=”5px” _builder_version=”4.24.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”22d0da71-6393-430b-a0cd-b77dd565e85c” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”|2px|0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Integrating Generative AI into the VDAS framework transforms how sales professionals research, craft, and deliver value messages. AI accelerates persona research, enabling sales teams to gain deeper insights into each stakeholder\u2019s pain points and decision criteria. It refines messaging by generating precise, compelling value propositions tailored to each persona, making every interaction more persuasive and impactful. Moreover, AI serves as a strategic sparring partner, helping salespeople anticipate objections, frame insightful questions, and align messaging with the buyer\u2019s evolving needs \u2014 all while maintaining the trusted advisor stance that VDAS is known for.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Team” _builder_version=”4.16″ _module_preset=”default” background_color=”#1D1D25″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Our Flagship Program: AI-Powered Value-Driven Advisory Sales (VDAS)” _builder_version=”4.24.0″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” title_text_color=”#FFFFFF” title_font_size=”40px” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.24.0″ _module_preset=”22d0da71-6393-430b-a0cd-b77dd565e85c” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”|2px|0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
In today\u2019s complex B2B sales landscape, standing out requires more than product knowledge \u2014 it demands a strategic, value-driven approach. Our AI-Powered VDAS course combines the proven Value-Driven Advisory Sales\u00ae framework with cutting-edge Generative AI to equip sales professionals with the tools they need to drive impactful, persona-specific sales conversations.<\/p>\n
Throughout this immersive program, participants will learn to leverage AI for deeper customer insights, create compelling value propositions tailored to each stakeholder, and refine their messaging to resonate at every stage of the buying journey. From mastering advanced AI prompts to crafting Challenger-style messaging, this course delivers actionable techniques for elevating sales performance and building lasting customer partnerships.<\/p>\n
Who Should Attend:<\/strong> Program Highlights:<\/strong><\/p>\n Ready to transform your sales strategy?<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#ffffff” width=”79.3%” global_colors_info=”{}”]<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/thevaluepeople.org\/wp-content\/uploads\/2025\/05\/AI-Janus-Face.png” title_text=”AI Janus Face” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#4C594C” custom_margin=”17px|auto||auto||” custom_padding=”48px|60px|48px|60px|true|true” custom_padding_tablet=”60px||60px||true|false” custom_padding_phone=”40px||40px|20px|true|false” box_shadow_style=”preset4″ box_shadow_horizontal=”300px” box_shadow_vertical=”0px” box_shadow_color=”#4C594C” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”53fac924-1644-4f70-a8a0-435df3cf1c52″ header_font=”Outfit|600|||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”90px” header_line_height=”1.1em” header_font_size_tablet=”50px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/thevaluepeople.org\/meetings\/ottmar-krauss” button_text=”Get an introductory consultation” button_alignment=”center” _builder_version=”4.23.4″ _module_preset=”bdf23963-464b-4991-88aa-271cf8b45b57″ custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” custom_padding=”20px|30px|20px|30px|true|true” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form” _builder_version=”4.16″ _module_preset=”default” background_color=”#1D1D25″ custom_padding=”0px||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”150px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”40px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”rgba(255,255,255,0.24)” divider_weight=”5px” _builder_version=”4.16″ _module_preset=”ce0e852d-65f7-4b50-97d9-c94701b6b484″ max_width=”210px” height=”5px” custom_margin=”-24px||30px||false|false” custom_margin_tablet=”-22px||||false|false” custom_margin_phone=”-18px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”33px|||||” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_contact_form captcha=”off” email=”hello@thevaluepeople.org” _builder_version=”4.23.4″ _module_preset=”4887c4ca-b556-4d68-8282-4de5bb2a0f5b” _unique_id=”aa6cf6df-65bb-48f9-9096-bb4d59fe5fd2″ form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_font=”|700|||||||” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#4C594C” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” button_custom_margin=”8px||||false|false” button_custom_padding=”15px|30px|15px|30px|true|true” locked=”off” global_colors_info=”{}”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” box_shadow_style=”preset4″ box_shadow_horizontal=”300px” box_shadow_vertical=”0px” box_shadow_color=”#FFFFFF” global_colors_info=”{}”][et_pb_image src=”http:\/\/ishtiaq.sandbox.etdevs.com\/corporate\/wp-content\/uploads\/sites\/37\/2021\/12\/corporate_09.jpeg” title_text=”corporate_09″ align=”right” _builder_version=”4.16″ _module_preset=”default” max_height_tablet=”300px” max_height_phone=”” max_height_last_edited=”on|tablet” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”60px” box_shadow_blur=”60px” box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ _module_preset=”default” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” header_4_font=”|700||on|||||” header_4_text_color=”#4C594C” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.5em” custom_margin=”||0px||false|false” custom_padding=”||3px|||” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”7262e956-c376-4aa6-9642-c413f71527d0″ text_font_size=”13px” text_line_height=”1.8em” link_text_color=”#666666″ custom_margin=”||||false|false” link_option_url=”https:\/\/thevaluepeople.org\/home” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Sales Managers, Account Executives, Sales Directors, and other professionals involved in long, complex B2B sales cycles who want to harness AI to enhance customer engagement and close more deals.<\/p>\n\n
Ready to Grow?<\/h1>\n
Get in Touch<\/h2>\n
Site Map<\/h4>\n